OVERVIEW

Format: News/Talk
Positioning News Talk 790 KGMI
Call Letters: KGMI
Frequency: 790 AM and in Bellingham on 96.5 FM
Website: www.kgmi.com

AUDIENCE

Age: 18 and over
Gender: Male: 59% Female: 41%
18-24: 3% 25-34: 10% 35-44: 15%
45-54: 19% 55-64: 23% 65+: 28%

MARKET / FORMAT

Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace, and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.

News/Talk format. Local morning and afternoon talk shows and local high school sports along with the top-rated nationally syndicated conservative talk shows. KGMI offers locally originated weekend shows blended with the best nationally syndicated weekend programming. KGMI broadcasts on 790 AM & in Bellingham on 96.5 FM.

KGMI is also promotionally active with both station originated, and community-focused activities on keeping our listeners actively involved with the station. The KGMI audience stays plugged into the station via Facebook, Twitter, texting, and the KGMI email club.