Format: Classic Hits
Positioning: Re-live your favorites every day on 989 K-BAY
Call Letters: KBAI
Frequency: 930 AM and in Bellingham on 98.9 FM
Gender: Female: 46% Male: 56%
18+ Audience Composition: 18-24: 7% 25-34: 11% 35-44: 13% 45-54: 26% 55-64: 24% 65+: 16%
Market / Format
Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace, and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.
Strategically positioned between regional favorites KAFE & KISM, K-BAY delivers an up-tempo brand of music to the Bellingham area on both AM & FM. K-BAY is a female-friendly station with a strong 80’s base and features the best pop-rock hits from the late ’60s to the early 90’s K-Bay provides a station that serves it’s audience equally well at home, on the road or in the office.
KBAI is also active in the community by supporting a variety of community events.