Positioning News Talk 790 KGMI
Call Letters: KGMI
Frequency: 790 AM and in Bellingham on 96.5 FM
Age: 18 and over
Gender: Male: 60% Female: 40%
18-24: 4% 25-34: 11% 35-44: 15%
45-54: 21% 55-64: 23% 65+: 27%
Market / Format
Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.
News/Talk format. Local morning and afternoon talk shows and local high school sports along with the top rated nationally syndicated conservative talk shows. KGMI offers locally originated weekend shows blended with the best nationally syndicated weekend programming. KGMI broadcasts on 790 AM & in Bellingham on 96.5 FM.
KGMI is also promotionally active with both station originated, and community focused activities on keeping our listeners actively involved with the station. The KGMI audience stays plugged into the station via Facebook, Twitter, texting, and the KGMI email club.