Format: Classic Rock
Positioning Statement: Classic Rock 92.9 KISM
Call Letters: KISM
Frequency: 92.9 FM
Age: 18 and over
Gender: Male: 65% Female: 35%
18-24: 10% 25-34: 16% 35-44: 28%
45-54: 31% 55-64: 9% 65+: 4%
Market / Format
Broadcasting from our tower at Mt. Constitution on Orcas Island, Classic Rock 92.9 KISM can be heard from Seattle to Vancouver B.C., covering a population of roughly 4,000,000. Also, the market’s economy is bolstered by the number of people traveling to and through the area via the I-5 corridor, the San Juan Islands and those listening across the Canadian Border.
The KISM playlist consists of the biggest hits of the most popular Classic Rock artists, combined with the right mix of personality to keep our listeners engaged. Also, KISM executes the area’s most compelling on-air promotions and events. The KISM audience stays plugged into the station via Facebook, texting, and the Classic Rockforce email club.
KISM offers a limited commercial load (12 units per hour) designed to showcase advertisers and create loyal, long time spent listening.