KPUG 1170 AM / 97.9 FM


Format: Sports/Talk
Positioning 1170 KPUG, The Sports Leader
Call Letters: KPUG
Frequency: 1170 AM and in Bellingham on 97.9 FM


Age: 18 and over
Gender: Male: 80% Female: 20%
18-24: 4%     25-34: 15%     35-44: 21%     45-54: 22%     55-64: 20%     65+: 15%


Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.

KPUG is The Sports Leader offering the best in locally produced and nationally syndicated sports talk programming. In addition, KPUG provides listeners with local high school, college and professional sports coverage. KPUG broadcasts on 1170 AM & in Bellingham on 97.9 FM.

A sample of KPUG sports coverage includes our commitment to local sports with High School Football & Basketball, Washington Husky & Washington State Cougar football & basketball, The Seattle Seahawks and of course, the Seattle Mariners. KPUG covers sports play by play on a national level with Major League Baseball, NFL, NBA & NHL games, as well as NCAA Football, Basketball & Baseball.

KPUG is also promotionally active with both station originated, and community focused activities to keep our listeners actively involved with the station. The KPUG audience stays plugged in to the station via Facebook, Twitter, texting, and the KPUG Locker Room email club.